Kerry Back to School

Winning the Battle at Back to school.

Kerry briefed Savvy to deliver their first, multi-brand, multi-retailer activity during the Back to School period, one of the biggest shopping opportunities in the retail calendar.

Our insight driven campaign helped Kerry leverage space, target their core shoppers and deliver mealtime inspiration.

We created a ‘One Stop Shop’ to make Back to School shopping simple for mums, positioning products in one location and making it easy to find meals by occasion.

An integrated media campaign reached shoppers at keypoints from out of store to POP. The campaign delivered the highest ever volume sales for Kerry during the period, supported key product listings and created astrong platform for future trading negotiations.

Our campaign went on to win gold awards at the 2014 Grocer Awards and 2014 Northern Marketing Awards as well as scooping a silver at the 2014 IPM Awards.