Savvy Shopper Panel

Established in 2011, the Savvy Shopper Panel provides highly specific and timely quantitative research and insights that power Savvy’s campaigns and inform our clients’ strategies. Comprising many thousands of shoppers, our panel enables us to target precise audiences, whether grocery shoppers, pub-goers, or users of specific retailers, categories, or brands.

At its core is our monthly survey of 1,000 representative UK shoppers. Each month, we explore how shoppers live, what they buy, their priorities, and – critically – what motivates them. These insights feed directly into our campaigns, category development projects, and broader strategic thinking. The Shopper Panel, together with our broader insight programme, gives Savvy an unrivalled granular understanding of UK shoppers.

Detailed findings are shared with our clients via Savvy’s Insight Hub (get in touch for a demonstration). Plenty of content is also freely available on Savvy’s blog.

UK shopper research and analysis from Savvy Shopper Panel

Bespoke shopper research

The Savvy Shopper Panel is also available for tailored research projects, perfect for:

  • Category deep-dives
  • Annual campaign planning
  • New product launches
  • Retailer sell-in support
  • Segmentation
  • Creative and concept testing

Savvy Insight’s quantitative research services include:

  • Questionnaire design: scoping, development, fine-tuning, and testing
  • Data collection: online survey, including use of advanced in-house quality control and data validation algorithms
  • Advanced data analysis: leveraging our bespoke data analysis tools, as well as machine learning models and AI where needed
  • Reporting: delivered in PowerPoint, interactive Power BI dashboards or Excel formats
  • Strategic insights: clear interpretation and actionable recommendations

Global reach

As well as our UK research, Savvy has access to large high-quality panels of shoppers across the globe, covering all major markets, including France, Germany and the USA.

Savvy is proud to be a Market Research Society Company Partner.

Get in touch to find out more about Savvy Shopper Panel.

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